aking Suavecito’s Original Hold pomade formula and kicking it up a notch, Suavecito’s Firme Hold Pomade is an extra strength hair styling pomade. For those days your hair needs a little extra ‘help’, this water soluble pomade will tame anything you throw at it. This formula works great for curly, thick or stubborn hair. Pompadours, slick backs and side parts can be styled with ease. Strong and tough but still combs in with ease. With the same awesome base ingredients and scent as our original, this pomade washes out easily and doesn’t flake. No need for any special soaps or shampoos. It dries with a high firmness and medium shine.Proudly made in the United States. Directions: Apply to DRY hair for less shine or apply to DAMP hair for more shine. Start with a quarter sized amount in your palm. Rub product into hands and fingers. Work into hair with fingertips from the roots up. Ensure even distribution of product. Comb to desired style. To remove, simply wash out with water.Start with a quarter sized amount in your palm. Rub product into hands and fingers. Work into hair with fingertips from the roots up. Ensure even distribution of product. Comb to desired style. To remove, simply wash out with water.Strong hold - medium shineWashes out easily with just waterNo harsh chemicals and never flakesGreat for: side parts, slick backs, pompadoursClean masculine scentSuavecito Pomade - It started with one simple idea; to create a pomade that did it’s job and was easily obtainable to anyone, which launched a globally recognized brand in just a matter of years. Gone are the days of purchasing a hair styling product which cost more than your haircut cost. Suavecito Pomade’s goal is to provide affordable products to everyone without sacrificing any quality. These products are straightforward without any gimmicks. They just work. From grooming products such as hair pomades, beard oils and shaving creams to combs and professional grade barbering products to clothing and apparel Suavecito has always got you covered! WATER SOLUBLEMEDIUM SHINE STRONG HOLD WORKS ON ALL HAIR TYPES & TEXTURES