What is it?Schwarzkopf Professional heritage color brand IGORA ROYAL® is the reference brand for true color performance. IGORA ROYAL® brings you optimal coverage and retention. IGORA ROYAL continues to deliver powerful color performance due to its unchanged iconic formula, offering amazing true-to-tuft results, up to 100% coverage, incredible color intensity and performance you can trust – always. The IGORA ROYAL® High Definition Technology features a high definition color pigment matrix for the clearest tone direction, enhanced true-to-swatch results, amplified intensity and optimal coverage.How will IGORA Royal Permanent Hair Color benefit you in your salon?IGORA Royal Permanent Hair Color was created with professional hairdressers in mind, allowing maximum freedom and creativity to obtain the ideal hair color. The choices are unlimited, ranging from strong, vibrant colors to soft, natural tones.For exceptional color results that will keep your clients coming back for more, rely on IGORA Royal Permanent Hair Color. With this quality hair color solution, improve your salon services and advance your trade.